Serge Lutens – Pioneer of French niche since 2000

Serge Lutens: the artist, photographer and film-maker turned perfumer

A house founded in 1992 by a complete aesthete

Serge Lutens is one of the most singular figures in haute parfumerie. A photographer, film-maker, painter and Shiseido's artistic director for more than twenty years, he founded his perfume house in 1992 with one certainty: perfumery must be an art, not an industry. Based in Marrakech for decades, he draws his inspiration from Morocco, its spices, the souk and the light. His perfumes are timeless olfactory poems, blending oriental materials and unexpected accords.

The French house's emblematic fragrances

The Serge Lutens pantheon brings together Ambre Sultan, Fleurs d'oranger, Bois roi d'Agalloche, Le perce-vent, Five o'clock au gingembre and Un bois vanille: so many signatures that have established the house among niche lovers.

Four collections to explore Serge Lutens

The house organises its catalogue into four distinct lines. The Collection Noire is the historic heart of the house: the eaux de parfum in the emblematic black bottles. The Matin Lutens collection turns the morning ritual into fresh eaux. The Gratte-Ciel collection evokes urban verticality. Finally, the Rituel de Parfum collection extends the fragrance into body rituals and accessories.

Who is Serge Lutens for, and when to wear it?

Serge Lutens is for lovers of timeless writing, looking for a perfumery that endures and expresses an identity. The house is unisex. The floral creations shine in spring, while the oriental, amber and gourmand ones come into their own all year round. If you like Serge Lutens, you will also enjoy exploring Caron, Houbigant and Stéphane Humbert Lucas, three other French auteur signatures at Soleil d'Or.

How to choose your Serge Lutens perfume?

Hesitating between Ambre Sultan and Fleurs d'oranger is perfectly normal: niche perfumery is a personal matter. Our discovery box lets you try at home before committing to a full bottle. For a hands-on experience, our shop at 22 rue de la Clef in Lille (France) welcomes you for a guided trial with our team.

Serge Lutens at Soleil d'Or, a Lille perfumery since 1953

At Soleil d'Or, an independent Lille perfumery founded in 1953, Apolline and Victorine Maes (the family's fourth generation) and their team welcome you to discover the entire Serge Lutens catalogue, with expert advice and guided trials.

Delivery & free in-store collection

In mainland France, delivery is free from €49 to a pickup point and from €59 to your door, and we ship throughout Europe and worldwide. Live in Lille or the surrounding area? Free in-store collection at 22 rue de la Clef is the fastest and most economical option. Full terms on our shipping page.