Initio Parfums Privés – The neuro-perfumery that amplifies emotions

Initio Parfums Privés: magnetic neuro-perfumery

Julien Sprecher and the science of the senses

Initio Parfums Privés was founded in Paris in 2016 by Julien Sprecher, a fragrance evaluator for the biggest houses (Mugler, Cartier, Yves Saint Laurent) before creating his own signature. His conviction comes down to one word: neuro-perfumery, the art of using certain molecules known for their effect on mood, attraction and energy. The house quickly became a cult name among lovers of magnetic fragrances.

The Parisian house's emblematic fragrances

The Initio Parfums Privés pantheon brings together Side Effect, Oud For Greatness, LIFT ME UP, Musk Therapy, Atomic Rose and Narcotic Delight: so many signatures that have established the house among niche lovers.

Four collections built around the emotions

The house organises its catalogue into four complementary lines. The Carnal Blends collection triggers sensuality through hedione. The Hedonist collection amplifies pleasure and desire. The Black Gold Project collection pushes oud to its limits. Finally, the Absolutes collection presents pure essences at maximum concentration.

Who is Initio Parfums Privés for, and when to wear it?

Initio is for those who embrace a bold, magnetic sillage and are not looking for discretion. The house is unisex. The musky and floral creations are wearable every day, while the gourmand, leather and oriental ones come into their own in the evening and in winter. If you like Initio, you will also enjoy exploring Casamorati, Parfums de Marly and Xerjoff, three other signatures of powerful niche perfumery at Soleil d'Or.

How to choose your Initio perfume?

Hesitating between Side Effect and Oud For Greatness is perfectly normal: niche perfumery is a personal matter. Our discovery box lets you try at home before committing to a full bottle. For a hands-on experience, our shop at 22 rue de la Clef in Lille (France) welcomes you for a guided trial with our team.

Initio at Soleil d'Or, a Lille perfumery since 1953

At Soleil d'Or, an independent Lille perfumery founded in 1953, Apolline and Victorine Maes (the family's fourth generation) and their team welcome you to discover the entire Initio catalogue, with expert advice and guided trials.

Delivery & free in-store collection

In mainland France, delivery is free from €49 to a pickup point and from €59 to your door, and we ship throughout Europe and worldwide. Live in Lille or the surrounding area? Free in-store collection at 22 rue de la Clef is the fastest and most economical option. Full terms on our shipping page.