Initio Parfums Privés – The neuro-perfumery that amplifies emotions

Q: Who founded Initio Parfums Privés?

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Q: What is an Initio functional perfume?

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Q: What is the Initio best-seller?

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Q: Can Initio perfumes be layered?

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Initio Parfums Privés is the French niche house founded in 2015 by Julien Sprecher, also founder of Parfums de Marly. The maison develops the concept of "neuro-perfumery": fragrances formulated with high concentrations of molecules known to amplify emotions (hedione, ambroxan). Discover Side Effect, Oud For Greatness and Musk Therapy at Soleil d'Or, Lille-based perfumery.

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Initio Parfums Privés: the neuro-perfumery that amplifies emotions

Julien Sprecher and the founding of Initio

Initio Parfums Privés was founded in 2015 in Paris by Julien Sprecher, also founder of Parfums de Marly (relaunched in 2009). With Initio, Julien Sprecher pushes a radically different concept from the heritage codes of his other maison: neuro-perfumery — fragrances formulated with high concentrations of molecules known to act on emotional perception. The maison cultivates an authorial position assumed at the crossroads of high luxury, modern science and contemporary sensuality.

The maison's signature scents

The Initio pantheon brings together Side Effect, Oud For Greatness, Musk Therapy, Rehab and Paragon — a roster of signatures that has placed Initio among the most identifiable luxury niche maisons of the last decade.

Four collections to explore Initio

The maison structures its catalogue into four collections positioned around emotional registers. The Black Gold Project gathers the precious oud extraits. The Hedonist Collection cultivates pure pleasure. The Carnal Blends Collection pushes sensuality to maximum, and the Absolutes Collection reaches the supreme concentrations of pure essences.

Who is Initio for, and when to wear it?

Initio Parfums Privés speaks to lovers of contemporary luxury perfumery, who appreciate sophisticated writing rooted in modern olfactive psychology. The house is unisex. Creations cover all the families — oriental, ambery, musky, woody and floral — and shine year-round. If you enjoy Initio, you will also want to explore Parfums de Marly (other Sprecher maison), BDK Parfums and Tiziana Terenzi — three other contemporary luxury signatures at Soleil d'Or.

How to choose your Initio fragrance?

Hesitating between Side Effect and Oud For Greatness is natural — niche perfumery is an intimate matter. Our discovery box lets you test at home before committing to a full bottle. For an in-person experience, our boutique at 22 rue de la Clef in Lille (France) welcomes you for a guided trial with our team.

Initio Parfums Privés at Soleil d'Or, Lille-based perfumery since 1953

At Soleil d'Or, an independent Lille-based perfumery founded in 1953, Apolline and Victorine Maes (fourth generation of the family) and their team welcome you to discover the entire Initio Parfums Privés catalogue, with expert guidance and guided trials.

Free shipping & in-store pickup

In mainland France, shipping is free from €49 to a pickup point and from €59 for home delivery, and we ship across Europe and worldwide. Live in Lille or the metropolitan area? Free in-store pickup at 22 rue de la Clef is the fastest and most economical option. Full conditions on our shipping policy page.

Questions fréquentes sur Initio Parfums Privés

Who founded Initio Parfums Privés?

Julien Sprecher founded Initio Parfums Privés in 2015, after creating Parfums de Marly. Both houses are part of the same group, in which Advent International became a majority shareholder in June 2023. Initio is the group's "scientific and conceptual" branch: it explores the impact of odour molecules on the brain and emotions, where Marly celebrates the heritage of historical perfumery.

What is an Initio functional perfume?

An Initio functional perfume is a fragrance formulated not only to smell beautiful, but to trigger a precise emotional response. Hedione (a molecule found in jasmine) activates brain centres linked to pleasure and desire. Other molecules amplify self-confidence or well-being. Initio is a pioneer of neuro-perfumery — an approach that fuses ancestral alchemy with molecular science.

What is the Initio best-seller?

Oud for Greatness is the brand's absolute icon — a hypnotically powerful saffron-lavender-patchouli-oud oriental, one of the most respected niche perfumes in the world. Side Effect (saffron, rum, vanilla, tobacco) is the Carnal Blends best-seller. Rehab is the Hedonist best-seller — soft and universal woody. All can be worn alone or layered. Our discovery box lets you test your selection.

Can Initio perfumes be layered?

Yes — layering is at the heart of Initio's philosophy. The four collections were designed to complement each other: a Carnal Blends with a Hedonist creates a unique personal signature. Initio offers a "Layer Lab" online to guide pairings. For example: Side Effect + Musk Therapy — spicy sensuality and musky softness.

Which Initio collection to start with?

To begin with Initio, Rehab (Hedonist — soft woody) is the most universal and accessible. Side Effect (Carnal Blends) is the most addictive and best-known. Musk Therapy is the most enveloping. For oud lovers, Oud for Greatness (Black Gold Project) is unmissable. Our discovery box lets you test your selection before investing.

Initio Parfums Privés – The neuro-perfumery that amplifies emotions

Browse all Initio Parfums Privés fragrances

ABSOLUTES

BLACK GOLD PROJECT

HEDONIST

CARNAL BLENDS

Initio Parfums Privés: the neuro-perfumery that amplifies emotions

Julien Sprecher and the founding of Initio

The maison's signature scents

Four collections to explore Initio

Who is Initio for, and when to wear it?

How to choose your Initio fragrance?

Initio Parfums Privés at Soleil d'Or, Lille-based perfumery since 1953

Free shipping & in-store pickup

Questions fréquentes sur Initio Parfums Privés

Who founded Initio Parfums Privés?

What is an Initio functional perfume?

What is the Initio best-seller?

Can Initio perfumes be layered?

Which Initio collection to start with?

Initio Parfums Privés – The neuro-perfumery that amplifies emotions

Browse all Initio Parfums Privés fragrances

ABSOLUTES

BLACK GOLD PROJECT

HEDONIST

CARNAL BLENDS

Musk Therapy Extrait INITIO

Lift Me Up Extrait INITIO

Oud For Greatness INITIO

Atomic Rose INITIO

SUGAR BLAST INITIO

CAN’T GET ENOUGH INITIO

Narcotic Delight INITIO

Paragon Extrait INITIO

Psychedelic Love INITIO

Addictive Vibration INITIO

Blessed Baraka INITIO

High Frequency INITIO

Musk Therapy - Parfum pour cheveux INITIO

Power Self Extrait INITIO

Mystic Experience INITIO

Magnetic Blend 7 INITIO

Atomic Rose - Parfum pour cheveux INITIO

Oud For Happiness INITIO

Side Effect INITIO

WILD RUSH INITIO

Absolute Aphrodisiac INITIO

Oud For Greatness Neo INITIO

Rehab Extrait INITIO

Initio Parfums Privés: the neuro-perfumery that amplifies emotions

Julien Sprecher and the founding of Initio

The maison's signature scents

Four collections to explore Initio

Who is Initio for, and when to wear it?

How to choose your Initio fragrance?

Initio Parfums Privés at Soleil d'Or, Lille-based perfumery since 1953

Free shipping & in-store pickup

Questions fréquentes sur Initio Parfums Privés

Who founded Initio Parfums Privés?

What is an Initio functional perfume?

What is the Initio best-seller?

Can Initio perfumes be layered?

Which Initio collection to start with?