Initio Parfums Privés – The neuro-perfumery that amplifies emotions

Initio Parfums Privés: the neuro-perfumery that amplifies emotions

Julien Sprecher and the founding of Initio

Initio Parfums Privés was founded in 2015 in Paris by Julien Sprecher, also founder of Parfums de Marly (relaunched in 2009). With Initio, Julien Sprecher pushes a radically different concept from the heritage codes of his other maison: neuro-perfumery — fragrances formulated with high concentrations of molecules known to act on emotional perception. The maison cultivates an authorial position assumed at the crossroads of high luxury, modern science and contemporary sensuality.

The maison's signature scents

The Initio pantheon brings together Side Effect, Oud For Greatness, Musk Therapy, Rehab and Paragon — a roster of signatures that has placed Initio among the most identifiable luxury niche maisons of the last decade.

Four collections to explore Initio

The maison structures its catalogue into four collections positioned around emotional registers. The Black Gold Project gathers the precious oud extraits. The Hedonist Collection cultivates pure pleasure. The Carnal Blends Collection pushes sensuality to maximum, and the Absolutes Collection reaches the supreme concentrations of pure essences.

Who is Initio for, and when to wear it?

Initio Parfums Privés speaks to lovers of contemporary luxury perfumery, who appreciate sophisticated writing rooted in modern olfactive psychology. The house is unisex. Creations cover all the families — oriental, ambery, musky, woody and floral — and shine year-round. If you enjoy Initio, you will also want to explore Parfums de Marly (other Sprecher maison), BDK Parfums and Tiziana Terenzi — three other contemporary luxury signatures at Soleil d'Or.

How to choose your Initio fragrance?

Hesitating between Side Effect and Oud For Greatness is natural — niche perfumery is an intimate matter. Our discovery box lets you test at home before committing to a full bottle. For an in-person experience, our boutique at 22 rue de la Clef in Lille (France) welcomes you for a guided trial with our team.

Initio Parfums Privés at Soleil d'Or, Lille-based perfumery since 1953

At Soleil d'Or, an independent Lille-based perfumery founded in 1953, Apolline and Victorine Maes (fourth generation of the family) and their team welcome you to discover the entire Initio Parfums Privés catalogue, with expert guidance and guided trials.

Free shipping & in-store pickup

We offer free shipping over €60 in mainland France, and we ship across Europe and worldwide. Live in Lille or the metropolitan area? Free in-store pickup at 22 rue de la Clef is the fastest and most economical option. Full conditions on our shipping policy page.