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Laboratorio Olfattivo The Jewel of Italian Niche Perfumery from Turin

Laboratorio Olfattivo was founded in 2009 in Turin by Daniela Caon and Roberto Drago — a couple passionate about perfumery, him Creative Director, her Brand Manager. Roberto grew up in his parents' perfume shop and worked for the Lancaster Group (Davidoff, Chopard) and Orlane. Their mission: celebrate Italian perfumery by collaborating with the world's greatest noses — Jean-Claude Ellena, Lucien Ferrero, Dominique Ropion, Pierre Guillaume, Cécile Zarokian, Julien Rasquinet…

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100% authentic products

100% authentic products

Company founded in 1953 & official distributor.

Careful shipping

Careful shipping

Free delivery from €60.

Purchase with complete peace of mind

Purchase with complete peace of mind

Free returns to France.

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Laboratorio Olfattivo: a Turin workshop for the world's greatest noses

Roberto and Daniela Drago: when a love of perfumery becomes a house

Roberto Drago grew up in his parents' perfume shop in Turin. His career: sales rep in 1986, then General Manager at Orlane where he met Daniela Caon, who became his wife. In 2001, they founded a distribution company. In 2009, they launched Laboratorio Olfattivo — "an olfactory laboratory" — with a conviction: create perfumes to tell stories, never out of market necessity. Roberto took on the role of Creative Director: he collaborates with the world's best noses — Jean-Claude Ellena and Lucien Ferrero (Masters' Collection), Dominique Ropion, Pierre Guillaume, Cécile Zarokian… Daniela directs the brand image: deliberately minimalist packaging, carefully chosen colour palette, understated flacons that put the juice front and centre. The brand is now present in over 40 countries. Kaon Group.

From sunny hesperidics to deep orientals

Vanagloria — addictive vanilla oriental — is among the most sought-after signatures. Amberbomb — intense, enveloping amber — is one of the absolute best-sellers. Tantrico — sensual, deep woody from the Masters' Collection — is signed Lucien Ferrero. Arancia Rossa and Mandarino — sunny Sicilian hesperidics — embody Italian luminosity. Nektar and Alambar are deep orientals. Tonkade is a tonka bean gourmand. Vanhera — powdery vanilla woody. Tiglio Mirabilis — poetic linden floral. MyLO and Miss_U are the most contemporary creations. Cozumel is a sunny marine aromatic.

Questions fréquentes sur les parfums Laboratorio Olfattivo

Who are Daniela Caon and Roberto Drago?

Roberto Drago is the Creative Director — born into a family of perfumers in Turin, he worked for Lancaster (Davidoff, Chopard, Joop) and Orlane. Daniela Caon is the Brand Manager — she directs the image, packaging and communications. Together, they founded Laboratorio Olfattivo in 2009 in Turin with a mission: to create perfumes that tell stories, giving absolute creative freedom to perfumers. The brand belongs to the Kaon Group and is present in over 40 countries.

What is the Laboratorio Olfattivo Masters' Collection?

The Masters' Collection is the premium line of Laboratorio Olfattivo — perfumes created in exclusive collaboration with the greatest living legends of perfumery: Jean-Claude Ellena (legendary Hermès nose), Lucien Ferrero and Dominique Ropion. Tantrico (Lucien Ferrero — sensual woody) is one of the jewels of this collection. A meeting between Turinese craftsmanship and the world's greatest noses.

What is the Laboratorio Olfattivo best-seller?

Amberbomb — intense, addictive amber — is the brand's global best-seller, acclaimed for its exceptional power and longevity. Vanagloria (enchanting vanilla oriental) is very popular. Arancia Rossa and Mandarino are favourites for their sunny hesperidic freshness. Our discovery box lets you test your selection.

Why is Laboratorio Olfattivo packaging so minimalist?

This is a deliberate choice by Daniela Caon: "quality must never take second place." The packaging — understated flacons, pared-back labels — is designed so that attention falls entirely on the juice and the fragrance, never on the container. Each flacon colour is carefully chosen to evoke the perfume's universe. This is the house's DNA: "Noses and perfumes produce creative sparks and dream fragments transformed into precious fragrances."

Which Laboratorio Olfattivo to start with?

To begin, Amberbomb (intense, universal amber) is the most acclaimed entry. Arancia Rossa (sunny, joyful hesperidic) is ideal as a fresh first approach. Vanagloria (addictive vanilla oriental) for something more enveloping. Tonkade (tonka bean gourmand) for sweetness lovers. Our discovery box lets you test your selection.