Memo Paris – The perfume as olfactive passport

Memo Paris: perfumery as a travel journal

Clara Molloy and travel as the blueprint

Memo Paris was founded in Paris in 2007 by Clara and John Molloy, who share the same conviction: every perfume is a travel journal that captures the essence of a place. The house organises its catalogue into two collections: Cuirs Nomades (fragrances that celebrate leather as a material of travel) and Graines Vagabondes (fragrances that evoke destinations). A Parisian signature recognisable by its black bottles set with a drawing that evokes the destination.

The Parisian house's emblematic fragrances

The Memo Paris pantheon brings together African Leather, CAP CAMARAT, Madurai, Marfa, Sintra and Palais Bourbon: so many signatures that have established the house among niche lovers.

A perfumery of sensory cartography

Memo Paris takes a unique approach: each perfume is conceived as an olfactory postcard that captures the atmosphere, colours and materials of a specific place. The signing noses (Aliénor Massenet, Jean-Michel Duriez) vary from one creation to another, but the spirit remains constant: travel as a way of reading the world. It is one of the most recognisable signatures of contemporary Parisian niche perfumery.

Who is Memo Paris for, and when to wear it?

Memo Paris is for lovers of olfactory storytelling who enjoy fragrances that transport and tell a story. The house is unisex. The floral and citrus creations shine in spring and summer, while the leather, oriental and smoky ones come into their own in autumn and winter. If you like Memo Paris, you will also enjoy exploring Ormonde Jayne, Serge Lutens and Naomi Goodsir, three other sophisticated signatures at Soleil d'Or.

How to choose your Memo Paris perfume?

Hesitating between African Leather and CAP CAMARAT is perfectly normal: niche perfumery is a personal matter. Our discovery box lets you try at home before committing to a full bottle. For a hands-on experience, our shop at 22 rue de la Clef in Lille (France) welcomes you for a guided trial with our team.

Memo Paris at Soleil d'Or, a Lille perfumery since 1953

At Soleil d'Or, an independent Lille perfumery founded in 1953, Apolline and Victorine Maes (the family's fourth generation) and their team welcome you to discover the entire Memo Paris catalogue, with expert advice and guided trials.

Delivery & free in-store collection

In mainland France, delivery is free from €49 to a pickup point and from €59 to your door, and we ship throughout Europe and worldwide. Live in Lille or the surrounding area? Free in-store collection at 22 rue de la Clef is the fastest and most economical option. Full terms on our shipping page.