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Giardini di Toscana Perfumes Tuscany in a bottle

Giardini di Toscana: Tuscany in a bottle, sunny and gourmand — Bianco Latte, Bora Bora, Celeste. Try them at Soleil d'Or, our Lille perfumery, with expert advice. Born in 1942 in Bibbiena, in the Casentino, the family house is now led by Silvia Martinelli, co-founder and nose, whose eaux de parfum are designed, developed and produced in Italy.

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Giardini di Toscana: Tuscany in a bottle

Giardini di Toscana, a family story born in 1942 in Bibbiena

The story of Giardini di Toscana perfumes begins in 1942 in Bibbiena, a medieval village in the Casentino, Tuscany. Four generations of the same family passed down a taste for perfume, leading to Silvia Martinelli, co-founder and nose of the contemporary house. Research, development and production remain 100% Italian, as detailed on the official Giardini di Toscana website.

What is the best Giardini di Toscana perfume?

Bianco Latte is the house's best-seller at Soleil d'Or: a milky gourmand of vanilla, honey and caramel, creamy and enveloping. It is followed by Bora Bora, a sunny escape of tiare flower, coconut and vanilla, Celeste, a crystalline freshness of violet and raspberry, Shabby Chic, rose and peony over creamy woods, and Oro e Miele, a cocoon of honey and almond blossom.

The olfactory signature of Giardini di Toscana

Every creation of the house is composed by Silvia Martinelli, who draws legible, generous compositions from the gardens and light of Tuscany: vanilla, honey, sunny flowers and soft woods. The palette runs from assertive gourmands to green aromatics such as Verde Respiro or Ricordami.

Who are Giardini di Toscana perfumes for, and when to wear them?

The house is unisex and designed for everyday wear. Gourmand and floral fragrances work all year round, while elegant woody compositions such as Rosso Rubino gain depth in the colder months. If you love Giardini di Toscana, also explore Profumum Roma, Nobile 1942 and Casamorati, three other Italian houses at Soleil d'Or.

How to choose your Giardini di Toscana perfume?

Hesitating between Bianco Latte and Bora Bora is perfectly normal: niche perfumery is a personal affair. Our made-to-measure discovery box, with 5 samples of 2 ml of your choice, lets you test at home before you decide. The house also offers its discovery set of thirteen 2 ml eaux de parfum and its Layering Kit to compose your own signature. For a guided trial, our boutique at 22 rue de la Clef in Lille welcomes you.

Giardini di Toscana at Soleil d'Or, a Lille perfumery since 1953

Founded in 1953 by Jeanne Muyllaert on Lille's Grand'Place, Soleil d'Or is an independent perfumery passed down through generations. Hubert Maes (third generation) made it a reference for niche perfumery; today his daughters Victorine and Apolline Maes (fourth generation) uphold this standard at 22 rue de la Clef, Lille (59800). The whole Giardini di Toscana collection is available to try in-store, with expert advice.

Shipping & free in-store pickup for your Giardini di Toscana perfumes

In mainland France, Colissimo delivery is free from €49 to a pickup point and from €79 at home. Across Europe, it is free from €90 to a pickup point and from €120 at home; we also ship internationally. Live in or near Lille? Free in-store pickup at 22 rue de la Clef is the quickest and most economical option. All conditions on our shipping page.

Frequently asked questions about Giardini di Toscana perfumes

What is the history of Giardini di Toscana?

The story of Giardini di Toscana begins in 1942 in Bibbiena, a medieval village in the Casentino, Tuscany: four generations of the same family passed down the perfume tradition, leading to the contemporary house co-founded by Silvia Martinelli, who composes all of its creations. Research, development and production remain 100% Italian, as detailed on the house's official website.

Who is Silvia Martinelli, the nose of Giardini di Toscana?

Silvia Martinelli is the co-founder and nose of Giardini di Toscana: heir to a Tuscan family tradition born in 1942 in Bibbiena, she composes all the house's perfumes, from milky gourmands to elegant woody fragrances, inspired by the gardens and light of Tuscany. Discover Silvia Martinelli's creations at Soleil d'Or.

What is the best Giardini di Toscana perfume?

Bianco Latte is Giardini di Toscana's best-seller at Soleil d'Or: a milky gourmand of vanilla, honey, caramel and white musk, creamy and enveloping, ahead of Bora Bora, a sunny escape of tiare flower, coconut and vanilla. The “best” one remains a matter of skin: nothing replaces trying it in-store or on a sample.

Are Giardini di Toscana perfumes eco-responsible?

Giardini di Toscana claims a concrete environmental commitment: 100% Italian research, development and production, carefully selected raw materials and ISO 14001 environmental management certification, in the Tuscan artisanal tradition. The house ties this approach to a constant standard of quality, from raw materials to bottle.

How to choose your first Giardini di Toscana perfume?

For a first Giardini di Toscana, start from your favourite family: Bianco Latte for a milky gourmand, Celeste for a fresh, luminous floral, Rosso Rubino for an elegant woody, Bora Bora for a sunny vanilla. The discovery set of thirteen 2 ml eaux de parfum lets you try the whole collection before committing to a bottle.

What is the Giardini di Toscana Layering Kit?

The Layering Kit by Giardini di Toscana gathers five 8 ml eaux de parfum — including Bianco Latte, Bianco Oro and Celeste — with a guide booklet and blotters, to layer fragrances and compose a personal olfactory signature. A creative gift idea, available at Soleil d'Or in Lille and online.