Giardini di Toscana – 4 Generations of Artisan Perfumery in the Heart of Tuscany

Q: What is the history of Giardini di Toscana?

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Q: Who is Silvia Martinelli?

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Q: What is the Giardini di Toscana best-seller?

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Q: Are Giardini di Toscana perfumes eco-responsible?

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Q: How to choose your first Giardini di Toscana?

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The story of Giardini di Toscana begins in 1942 in Bibbiena, a medieval village in the Casentino valley of Tuscany, where Silvia Martinelli's grandparents opened their boutique. Four generations later, Silvia perpetuates this tradition by personally signing every creation — artisanal perfumes born from Tuscan gardens, crafted with organic and eco-sustainable raw materials. 5 unisex perfumes available at Soleil d'Or.

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Giardini di Toscana: when Tuscan gardens have been bottled since 1942

From the Bibbiena bottega to the world's gardens: four generations of passion

In 1942, in the medieval village of Bibbiena in the heart of the Tuscan Casentino, Giovan Piero and Emma Ducci opened their bottega — a small shop that would become a reference perfumery. Their recipe book, written by Giovan Piero as a pharmacist and perfume enthusiast, is still preserved today. Their daughter Irma perpetuated the tradition, transforming the shop into an elegant address. Silvia Martinelli, born into this four-generation heritage, now creates the house's perfumes, personally signing every composition. Her philosophy: Tuscan gardens as the primary source of inspiration — those places where architecture and nature meet, where herbs, flowers and undergrowth coexist in unique harmony.

5 unisex creations born from Tuscan gardens

Bianco Latte — gourmand vanilla, caramel, honey and white musk — is the most iconic and addictive signature of the collection. Celeste — airy, luminous floral — evokes a spring day in a blooming garden. Rosso Rubino — warm, enveloping woody — embodies the sensuality of Tuscan undergrowth. Bianco Oro — spicy and oriental — brings depth and mystery. Bora Bora — exotic, tropical vanilla — a journey to the islands from Tuscan gardens. All creations are unisex, crafted with organic and eco-sustainable ingredients. The discovery set lets you explore the entire collection.

Frequently asked questions about GIARDINI DI TOSCANA perfumes

What is the history of Giardini di Toscana?

The story begins in 1942 in Bibbiena, a Tuscan medieval village, where Silvia Martinelli's grandparents — Giovan Piero and Emma Ducci — opened their boutique. Four generations follow: the grandfather's pharmacy and recipe book, the elegance of Irma's shop, and today Silvia's creations which she personally signs. A unique Tuscan family saga in world niche perfumery.

Who is Silvia Martinelli?

Silvia Martinelli is the founder and perfumer of Giardini di Toscana. Born into a Tuscan family of perfumers since 1942, she developed her olfactory sensibility in the family laboratory in Bibbiena. She is the creator and composer of all the house's perfumes — Tuscan gardens being her primary source of inspiration. On Fragrantica, she is credited as the nose behind all of the house's creations.

What is the Giardini di Toscana best-seller?

Bianco Latte is the most iconic signature of the house — a gourmand vanilla, caramel, honey and white musk of exceptional longevity (over 8 hours on skin). This creamy, enveloping perfume has become a reference in the fragrance community. Celeste (springtime floral) and Rosso Rubino (sensual woody) complete the podium. Our discovery set lets you test the whole collection.

Are Giardini di Toscana perfumes eco-responsible?

Yes — Giardini di Toscana uses organic and eco-sustainable ingredients selected to respect the environment without compromising quality. The brand is committed to sustainable luxury: every bottle reflects this commitment. Raw materials are sourced from specialised and responsible producers, in the Tuscan artisanal tradition.

How to choose your first Giardini di Toscana?

For a first soft, addictive choice, Bianco Latte (creamy gourmand vanilla) is the most iconic. For something floral and luminous, Celeste is the most accessible entry point. For a sensual woody, Rosso Rubino stands out. For oriental spice lovers, Bianco Oro. For an exotic vanilla touch, Bora Bora. The discovery set (13 × 2ml) is the ideal way to test the entire collection.

Giardini di Toscana – 4 Generations of Artisan Perfumery in the Heart of Tuscany

Our fragrances GIARDINI DI TOSCANA

Bianco Latte GIARDINI DI TOSCANA

Bianco Latte - Body Cream GIARDINI DI TOSCANA

Celeste GIARDINI DI TOSCANA

Bora Bora GIARDINI DI TOSCANA

Shabby Chic GIARDINI DI TOSCANA

Bora Bora - Body Cream GIARDINI DI TOSCANA

Celeste - Body Cream GIARDINI DI TOSCANA

LAYERING KIT GIARDINI DI TOSCANA

Discovery set - 13 x 2ml GIARDINI DI TOSCANA

Rosso Rubino GIARDINI DI TOSCANA

Bianco Oro GIARDINI DI TOSCANA