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Giardini di Toscana – 4 generations of Tuscan perfumers

Giardini di Toscana is the Italian artisanal house born in 1942 in Bibbiena, in Tuscany, where Silvia Martinelli's grandparents opened their first boutique. Four generations of Tuscan perfumers have perpetuated this tradition into the contemporary maison, with a sun-anchored Italian writing. Discover Bora Bora and Shabby Chic at Soleil d'Or, Lille-based perfumery.

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Company founded in 1953 & official distributor.

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Giardini di Toscana: 4 generations of Tuscan perfumers

From 1942 in Bibbiena to the contemporary maison

Giardini di Toscana is the Italian artisanal house born in 1942 in Bibbiena, in Tuscany, where Silvia Martinelli's grandparents opened their first boutique. Four generations of Tuscan perfumers have perpetuated this tradition into the contemporary maison, with an Italian writing rooted in the sun-anchored Tuscan tradition. A line that completes other Italian niche signatures (Casamorati, Profumum Roma, Nobile 1942) with a more rural, more familial, more anchored reading of the central Tuscan terroir.

The maison's signature scents

The Giardini di Toscana pantheon brings together Bora Bora, Shabby Chic, Dolce Aqua and Bianca Luce — a roster of contemporary creations that bear witness to the family writing of the maison.

Who is Giardini di Toscana for, and when to wear it?

Giardini di Toscana speaks to lovers of artisanal Italian perfumery, who appreciate the family tradition of the central Tuscan terroir. The house is unisex. Creations sit in the floral, hesperidic, aquatic and musky families. If you enjoy Giardini di Toscana, you will also want to explore Nobile 1942 (other Italian heritage maison), Profumum Roma and Mendittorosa — three other Italian artisanal signatures at Soleil d'Or.

How to choose your Giardini di Toscana fragrance?

Hesitating between Bora Bora and Shabby Chic is natural — niche perfumery is an intimate matter. Our discovery box lets you test at home before committing to a full bottle. For an in-person experience, our boutique at 22 rue de la Clef in Lille (France) welcomes you for a guided trial with our team.

the Giardini di Toscana at Soleil d'Or, Lille-based perfumery since 1953

At Soleil d'Or, an independent Lille-based perfumery founded in 1953, Apolline and Victorine Maes (fourth generation of the family) and their team welcome you to discover the entire the Giardini di Toscana catalogue, with expert guidance and guided trials.

Free shipping & in-store pickup

We offer free shipping over €60 in mainland France, and we ship across Europe and worldwide. Live in Lille or the metropolitan area? Free in-store pickup at 22 rue de la Clef is the fastest and most economical option. Full conditions on our shipping policy page.

Frequently asked questions about Giardini di Toscana perfumes

What is the history of Giardini di Toscana?

The story begins in 1942 in Bibbiena, a Tuscan medieval village, where Silvia Martinelli's grandparents — Giovan Piero and Emma Ducci — opened their boutique. Four generations follow: the grandfather's pharmacy and recipe book, the elegance of Irma's shop, and today Silvia's creations which she personally signs. A unique Tuscan family saga in world niche perfumery.

Who is Silvia Martinelli?

Silvia Martinelli is the founder and perfumer of Giardini di Toscana. Born into a Tuscan family of perfumers since 1942, she developed her olfactory sensibility in the family laboratory in Bibbiena. She is the creator and composer of all the house's perfumes — Tuscan gardens being her primary source of inspiration. On Fragrantica, she is credited as the nose behind all of the house's creations.

What is the Giardini di Toscana best-seller?

Bianco Latte is the most iconic signature of the house — a gourmand vanilla, caramel, honey and white musk of exceptional longevity (over 8 hours on skin). This creamy, enveloping perfume has become a reference in the fragrance community. Celeste (springtime floral) and Rosso Rubino (sensual woody) complete the podium. Our discovery set lets you test the whole collection.

Are Giardini di Toscana perfumes eco-responsible?

Yes — Giardini di Toscana uses organic and eco-sustainable ingredients selected to respect the environment without compromising quality. The brand is committed to sustainable luxury: every bottle reflects this commitment. Raw materials are sourced from specialised and responsible producers, in the Tuscan artisanal tradition.

How to choose your first Giardini di Toscana?

For a first soft, addictive choice, Bianco Latte (creamy gourmand vanilla) is the most iconic. For something floral and luminous, Celeste is the most accessible entry point. For a sensual woody, Rosso Rubino stands out. For oriental spice lovers, Bianco Oro. For an exotic vanilla touch, Bora Bora. The discovery set (13 × 2ml) is the ideal way to test the entire collection.

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