New Notes – "Holographic" perfumes between nature and hi-tech

New Notes: Italian perfumery between nature and high tech

A Milanese house born of a contemporary manifesto

New Notes was founded in Milan in 2012 with a precise manifesto: to create a "holographic" perfumery, halfway between natural materials and high-tech molecules. The house creates resolutely unisex fragrances, in extrait de parfum concentration, in understated, contemporary bottles. A disruptive and ethical approach that appeals to fans of the new Italian wave.

The iconic signatures of the Milanese house

The New Notes pantheon brings together LATTE DI CHERRY, COCKTAIL MARACUJA, CARAMELO VANILLA, QUEEN OF THE SEA and FELINA, all iconic signatures of the house.

Two collections to explore New Notes

The house organises its catalogue into two complementary lines. The Contemporary Blend Collection brings together the unisex extraits at the heart of the house's "holographic" signature. The Hologram collection presents variations on the signature creation that gave the house its DNA.

Who should wear New Notes, and when?

New Notes is for lovers of new Italian perfumery seeking contemporary, clearly legible trails. The house is unisex by conviction. Its floral, fruity, gourmand and vanilla creations cover every season. If you appreciate New Notes, you will also enjoy exploring Laboratorio Olfattivo, Giardini di Toscana and Matière Première, three other contemporary signatures at Soleil d'Or.

How to choose your New Notes fragrance?

Hesitating between LATTE DI CHERRY and COCKTAIL MARACUJA is perfectly normal: niche perfumery is an intimate affair. Our discovery box lets you try them at home before committing to a full bottle. For a hands-on experience, our boutique at 22 rue de la Clef in Lille (France) welcomes you for a guided fragrance consultation with our team.

New Notes at Soleil d'Or, a Lille perfumery since 1953

At Soleil d'Or, an independent Lille perfumery founded in 1953, Apolline and Victorine Maes (the family's fourth generation) and their team welcome you to discover the entire New Notes catalogue, with expert advice and guided fragrance consultations.

Delivery & free in-store collection

We offer free delivery from €60 in metropolitan France, and we ship throughout Europe and worldwide. Live in Lille or the surrounding metropolitan area? Free in-store collection at 22 rue de la Clef is the fastest and most economical option. Full details on our shipping page.