Geoffrey Beene – American perfumery since 1963

Geoffrey Beene: American perfumery since 1963

Geoffrey Beene, iconic American fashion designer

Geoffrey Beene is the American perfumery house born in 1963 in New York under the name of Geoffrey Beene (1927-2004), iconic American fashion designer, historic figure of luxury American ready-to-wear. Multiple winner at the Coty American Fashion Critics Awards, Geoffrey Beene revolutionised American fashion by introducing the codes of contemporary American casual luxury. The maison's perfumery prolongs this aesthetic with a flagship signature: Grey Flannel (1976) — the absolute classic of American masculine perfumery.

Grey Flannel, the American masculine cult

Grey Flannel deserves a special mention: created in 1976, this perfume of violet, galbanum, jasmine, oakmoss, sandalwood has installed itself among the absolute classics of American masculine perfumery. Its name evokes the grey flannel of business suits, its trail combines the classic American masculine codes (precise sobriety, assumed elegance) with an unprecedented violet that signs the maison's character. Wearing Grey Flannel is touching the founding moment of contemporary American masculine perfumery.

Who is Geoffrey Beene for, and when to wear it?

Geoffrey Beene speaks to lovers of classic American masculine perfumery, who appreciate the heritage tradition of luxury New York ready-to-wear. The brand is mainly masculine. Grey Flannel sits in the aromatic, floral and woody families. If you enjoy Geoffrey Beene, you will also want to explore Caron Pour Un Homme, Knize Ten and Creed — three other classic masculine signatures at Soleil d'Or.

How to choose your Geoffrey Beene fragrance?

Hesitating between Grey Flannel and Bowling Green is natural — niche perfumery is an intimate matter. Our discovery box lets you test at home before committing to a full bottle. For an in-person experience, our boutique at 22 rue de la Clef in Lille (France) welcomes you for a guided trial with our team.

the Geoffrey Beene at Soleil d'Or, Lille-based perfumery since 1953

At Soleil d'Or, an independent Lille-based perfumery founded in 1953, Apolline and Victorine Maes (fourth generation of the family) and their team welcome you to discover the entire the Geoffrey Beene catalogue, with expert guidance and guided trials.

Free shipping & in-store pickup

We offer free shipping over €60 in mainland France, and we ship across Europe and worldwide. Live in Lille or the metropolitan area? Free in-store pickup at 22 rue de la Clef is the fastest and most economical option. Full conditions on our shipping policy page.