Geoffrey Beene: Grey Flannel, the American men's icon
An American couturier turned perfumer
Geoffrey Beene was an American couturier born in 1924, regarded as one of the great names of 20th-century American haute couture. In 1976, he created Grey Flannel, a men's perfume that immediately became a benchmark: a violet woody chypre of understated elegance, like the fabric that gives it its name. Nearly fifty years later, Grey Flannel remains a classic of the men's wardrobe, acclaimed by lovers of timeless men's classics.
Grey Flannel, the one signature fragrance
The house's absolute icon remains Grey Flannel, the house's one and only signature creation.
Who is Grey Flannel for, and when to wear it?
Grey Flannel is for lovers of classic men's perfumes looking for an elegant, mellowed sillage, far from contemporary codes. The creation belongs to the chypre, woody and floral families, and shines in every season. If you like Geoffrey Beene, you will also enjoy exploring Caron, Houbigant and Knize Ten, three other men's classics at Soleil d'Or.
How to choose your Geoffrey Beene perfume?
Grey Flannel is the house's only creation, but adopting it deserves a trial: niche perfumery is a personal matter. Our discovery box lets you try at home before committing to a full bottle. For a hands-on experience, our shop at 22 rue de la Clef in Lille (France) welcomes you for a guided trial with our team.
Geoffrey Beene at Soleil d'Or, a Lille perfumery since 1953
At Soleil d'Or, an independent Lille perfumery founded in 1953, Apolline and Victorine Maes (the family's fourth generation) and their team welcome you to discover the entire Geoffrey Beene catalogue, with expert advice and guided trials.
Delivery & free in-store collection
In mainland France, delivery is free from €49 to a pickup point and from €59 to your door, and we ship throughout Europe and worldwide. Live in Lille or the surrounding area? Free in-store collection at 22 rue de la Clef is the fastest and most economical option. Full terms on our shipping page.
