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WILD RUSH

Eau de Parfum

Family
AromaticWoody
Sillage
Moderate
Gender
Unisex
Season
All seasons
Select Size
Regular price
280,00 €
Regular price
Sale price
280,00 €
Regular price
280,00 €
Regular price
Sale price
280,00 €
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Authorised retailer 100% authentic Lille perfumery since 1953

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WILD RUSH by Initio, eau de parfum

The story of WILD RUSH

Wild Rush by Initio Parfums Privés is an aromatic, woody eau de parfum, a modern fougère with wild energy. Bergamot opens the composition on a vivid, luminous brightness.

The heart blends lavender, vanilla and caramel in an aromatic, gourmand contrast, before a base of red berries, sandalwood and patchouli that instils a sensual depth.

The composition

Olfactory pyramid of WILD RUSH

Full ingredient list

ALCOHOL DENAT. • PARFUM (FRAGRANCE) • AQUA (WATER/EAU) • TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES • LINALYL ACETATE • CITRUS AURANTIUM BERGAMIA (BERGAMOT) PEEL OIL • POGOSTEMON CABLIN OIL • ETHYLHEXYL METHOXYCINNAMATE • LIMONENE • COUMARIN • ETHYLHEXYL SALICYLATE • LINALOOL • BUTYL METHOXYDIBENZOYLMETHANE • PINENE • VANILLIN • PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE • ROSE KETONES • BETA-CARYOPHYLLENE • CITRAL • GERANYL ACETATE • TERPINOLENE • GERANIOL • CI 14700 (RED 4) • CI 42090 (BLUE 1)

At a glance

Olfactory profile of WILD RUSH

Families
AromaticWoody
Textures
FraisVibrantChaud
Season
All seasons
Sillage
Moderate (2/4)
Gender
Unisex
WILD RUSH by Initio, eau de parfum

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The house

INITIO

Founded in 2015, Initio Parfums Privés is a French perfume house that reinvents the art of perfume by exploring its mysterious and captivating powers. The name “Initio”, meaning “the beginning” in Latin, reflects the brand’s desire to return to the very essence of perfume as an object of power and seduction. Each creation is designed as an olfactory talisman, fusing rare raw materials and bold compositions to awaken the senses and influence the emotions. With iconic collections such as “Carnal Blends” and “Black Gold Project”, Initio Parfums Privés offers unisex fragrances that transcend convention, inviting everyone to a unique and profound sensory experience.
Discover the house

Your questions

Frequently asked questions about WILD RUSH

Is WILD RUSH for men or women?

WILD RUSH is a unisex fragrance, worn by women and men alike. Browse all our unisex fragrances.

What are the notes of WILD RUSH?

Top : Bergamot. Heart : Lavender, Vanilla, Caramel. Base : Red berries, Sandalwood, Patchouli. Olfactory families : Aromatic, Woody.

How long does WILD RUSH last?

It is an eau de parfum, more concentrated than an eau de toilette and generally longer-lasting. Its sillage is rated “Moderate” (2/4) in our olfactory profile. Actual wear also depends on your skin and the weather.

When should you wear WILD RUSH?

All year round: we class it as an all-season fragrance.

What sizes does WILD RUSH come in?

At Soleil d’Or, WILD RUSH comes in 90 ml.

Is WILD RUSH from Soleil d’Or authentic?

Yes. Founded in Lille in 1953, Parfumerie du Soleil d’Or is an authorised retailer of Initio Parfums Privés: WILD RUSH is shipped new, in its original packaging, from our perfumery in Lille.

Good to know

Order with peace of mind

Shipping & returns

Shipped from our perfumery in Lille, France.

  1. Day 0

    You order

    Secure payment and instant confirmation by email.

  2. 1–2 working days

    We prepare it

    Carefully packed in our perfumery in Lille, Tuesday to Saturday.

  3. Colissimo · FedEx

    It ships

    Colissimo or FedEx depending on the destination, with tracking emailed as soon as it ships.

  4. Delivered

    At your door

    France 2–4 working days Colissimo · FedEx next day available

    All destinations
    • France & Monaco2–4 days
    • European Union3–9 days
    • Switzerland & United Kingdom3–5 days
    • Rest of Europe & Maghreb5–14 days
    • North America3–8 days
    • Asia & Oceania3–8 days
    • Middle East4–6 days
    • Latin America5–8 days
    • French overseas territories5–12 days
    • Other destinations5–8 days

    Working days after dispatch, excluding customs clearance. Details by country in our shipping policy.

Outside the EU

Shipped DAP (Delivered At Place): customs clearance times are not included, and any duties and taxes are paid by the recipient.

Shipping policy

Returns within 14 days

Unsealed products only, for hygiene reasons. Return label created online.

Return an order Refund policy