WILD RUSH

WILD RUSH by Initio Parfums Privés, an aromatic woody eau de parfum conceived as a modern fougère — vivid and electrifying, a rush of energy in a bottle.

Aromatic woody

Bergamot opens the composition in a bright, tonic burst. The heart unfolds aromatic lavender, softened by vanilla and caramel. The woody, enveloping base blends red berries, sandalwood and patchouli for a warm, propulsive trail.

Expert tip

A unisex eau de parfum, energising and easy to wear in any season, from day to night.

Discover the whole Initio Parfums Privés collection, or our aromatic and woody fragrances.

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Founded in 2015, Initio Parfums Privés is a French perfume house that reinvents the art of perfume by exploring its mysterious and captivating powers. The name “Initio”, meaning “the beginning” in Latin, reflects the brand’s desire to return to the very essence of perfume as an object of power and seduction. Each creation is designed as an olfactory talisman, fusing rare raw materials and bold compositions to awaken the senses and influence the emotions. With iconic collections such as “Carnal Blends” and “Black Gold Project”, Initio Parfums Privés offers unisex fragrances that transcend convention, inviting everyone to a unique and profound sensory experience.

Not sure? Check out our Discovery Box!

Make your choice: choose up to 5 samples via the Discovery Box .

Looking for a surprise? Choose our Mystery Box with 5 samples, personalized advice, and a €29 refund in the form of a voucher for the purchase of a product in its original size.

Everything is designed to support you as best as possible!

Order preparation is fast: parcels are usually dropped off at the post office within 24 to 48 business hours after your order (excluding Sundays and public holidays).

Delivery within mainland France (including Corsica) takes 1 to 3 business days.

• Orders under €60: shipping fees from €7.90
• Free shipping on orders over €60
• Returns are possible within 14 days of receipt: refund or exchange in accordance with our return policy.

For more details on delivery times, shipping costs, or return conditions, please refer to our Shipping Policy et Return/Refund Policy pages.