Mystic Experience

A perfumer with a generous, enveloping style, Hamid Merati-Kashani is the author of contemporary hits such as Layton and Percival for Parfums de Marly, or Mystic Experience for Initio. His oriental, aromatic and vanilla compositions combine a powerful trail with modern elegance. Discover his creations at Soleil d'Or.

Founded in 2015, Initio Parfums Privés is a French perfume house that reinvents the art of perfume by exploring its mysterious and captivating powers. The name “Initio”, meaning “the beginning” in Latin, reflects the brand’s desire to return to the very essence of perfume as an object of power and seduction. Each creation is designed as an olfactory talisman, fusing rare raw materials and bold compositions to awaken the senses and influence the emotions. With iconic collections such as “Carnal Blends” and “Black Gold Project”, Initio Parfums Privés offers unisex fragrances that transcend convention, inviting everyone to a unique and profound sensory experience.