Initio Hedonist – Fragrances of pure pleasure and desire

Initio Hedonist: fragrances of pure pleasure and desire

The hedonistic side of neuro-perfumery

The Hedonist collection is the pleasure line from Initio Parfums Privés, a French niche house founded in 2015 by Julien Sprecher (also the founder of Parfums de Marly). Six creations that harness neuro-perfumery — formulation based on advanced molecules that amplify positive emotions — to captivate both the wearer and those around them.

The six creations of Hedonist

The Hedonist collection brings together Lift Me Up, Musk Therapy, Paragon, Rehab, Power Self and Musk Therapy Parfum Cheveux — signatures that play on promise-bearing names (“Lift Me Up”, “Power Self”, “Rehab”), a narrative signature that is typically Initio.

Neuro-perfumery, read with confidence

Hedonist stands out for its scientific approach applied to pleasure. Where classic perfumery aims for an olfactory signature, Initio seeks to evoke a specific emotional state: confidence, desire, magnetism. The compositions make extensive use of synthetic molecules such as Iso E Super, ambroxan and white musks, whose volatile profiles interact lastingly with the skin and the immediate surroundings.

Who should wear Hedonist, and when?

Hedonist is made for lovers of modern niche perfumery seeking bold signature trails and compositions tailored for social life. The creations belong to the musky, amber, oriental and woody families, and shine all year round. If you enjoy Hedonist, you will also love exploring Parfums de Marly (same founder), Memo Paris and Maison Crivelli — three more French niche houses at Soleil d'Or.

How to choose your Initio fragrance

It's natural to hesitate between Rehab and Musk Therapy: niche perfumery is a deeply personal affair. Our discovery box lets you try them at home before treating yourself to a full bottle. For an in-person experience, our boutique at 22 rue de la Clef in Lille (France) welcomes you for a guided trial with our team.

The Initio Hedonist collection at Soleil d'Or, a Lille perfumery since 1953

At Soleil d'Or, an independent Lille perfumery founded in 1953, Apolline and Victorine Maes (the fourth generation of the family) and their team welcome you to discover the entire Initio Hedonist collection, with expert advice and guided trials.

Delivery & free in-store collection

We offer free delivery on orders from €60 in mainland France, and we ship throughout Europe and worldwide. Live in Lille or the surrounding area? Free in-store collection at 22 rue de la Clef is the quickest and most economical option. Full details on our shipping page.