Initio Hedonist: fragrances of pure pleasure and desire
The pleasure line of the maison
Hedonist is the pleasure collection of Initio Parfums Privés, maison founded in 2015. Six creations whose formulation amplifies positive emotions through the use of molecules reputed to act on the olfactive perception of well-being. A line that pushes the maison's neuro-perfumery into a register of pure hedonism — gourmand, sensual, comforting, pleasurable, in compositions that put pleasure at the heart of the writing.
The six creations of Hedonist
Hedonist brings together Rehab, Musk Therapy, Psychedelic Love, Addictive Vibration, Frequency and Paragon — six compositions where pleasure is sublimated by sophisticated formulation, in the great tradition of Initio's contemporary neuro-perfumery.
Musk Therapy and Rehab, the comforting cults
Two creations deserve a special mention: Musk Therapy — a powdery white musky that has become a cult of contemporary niche, with its enveloping trail of fig, white musks, sandalwood, that creates an effect of immediate olfactive comfort. And Rehab, a vibrant gourmand whose accord of pink pepper, rose, vanilla, ambroxan creates an irresistible signature trail. Two creations that have made the success of the Hedonist Collection by demonstrating the maison's capacity to make pleasure an absolute olfactive subject.
Who is Hedonist for, and when to wear it?
Hedonist speaks to lovers of comforting and gourmand perfumery, who seek enveloping and pleasurable trails. Creations sit in the musky, ambery, vanilla and gourmand families, and shine year-round. If you enjoy Hedonist, you will also want to explore the Carnal Blends Collection (other emotional registers), BDK Parfums and Tiziana Terenzi — three other comforting contemporary signatures at Soleil d'Or.
How to choose your Initio fragrance?
Hesitating between Musk Therapy and Rehab is natural — niche perfumery is an intimate matter. Our discovery box lets you test at home before committing to a full bottle. For an in-person experience, our boutique at 22 rue de la Clef in Lille (France) welcomes you for a guided trial with our team.
Hedonist by Initio at Soleil d'Or, Lille-based perfumery since 1953
At Soleil d'Or, an independent Lille-based perfumery founded in 1953, Apolline and Victorine Maes (fourth generation of the family) and their team welcome you to discover the entire hedonist by initio, with expert guidance and guided trials.
Free shipping & in-store pickup
We offer free shipping over €60 in mainland France, and we ship across Europe and worldwide. Live in Lille or the metropolitan area? Free in-store pickup at 22 rue de la Clef is the fastest and most economical option. Full conditions on our shipping policy page.