Initio Black Gold Project: the black gold of powerful extraits
Initio's flagship oud collection
The Black Gold Project is the luxury line from Initio Parfums Privés, the French house founded by Julien Sprecher. Five variations built around Oud for Greatness, which has become an outright best-seller of contemporary niche perfumery. Precious oud meets the signature molecules of neuro-perfumery, in powerful concentrations.
The five variations of Black Gold Project
The collection brings together Oud for Greatness, Oud for Greatness Neo, Oud for Happiness, Oud for Greatness Bougie and Oud for Greatness Parfum Cheveux — a complete universe built around the iconic Oud for Greatness, available as Neo (a more floral variation), Happiness (a luminous interpretation), a home candle and a hair perfume.
Oud for Greatness, a cult signature of modern niche perfumery
A special mention for Oud for Greatness — since its launch, the fragrance has become one of the most frequently cited oud references in contemporary niche perfumery. A lavender, cinnamon, oud and patchouli structure, a massive, diffusive trail and an instantly recognisable signature. A fragrance that has reshaped public expectations of what a Western oud can be — less opulent than a Middle Eastern attar, more distinctive than a classic woody scent.
Who is Black Gold Project for, and when should you wear it?
Black Gold Project is made for lovers of powerful Western ouds who are looking for signature trails and a strong sense of presence. The creations belong to the oriental, woody, amber and aromatic families, and shine particularly in autumn and winter. If you enjoy Black Gold Project, you will also love exploring Oud Stars by Xerjoff, Stéphane Humbert Lucas and the Exploration Oud by La Closerie des Parfums — three more oud signatures at Soleil d'Or.
How to choose your Initio fragrance
Hesitating between Oud for Greatness and Oud for Happiness is perfectly normal: niche perfumery is a deeply personal affair. Our discovery box lets you try them at home before treating yourself to a full bottle. For an in-person experience, our boutique at 22 rue de la Clef in Lille (France) welcomes you for a guided trial with our team.
Initio's Black Gold Project at Soleil d'Or, a Lille perfumery since 1953
At Soleil d'Or, an independent Lille perfumery founded in 1953, Apolline and Victorine Maes (the fourth generation of the family) and their team welcome you to discover Initio's complete Black Gold Project, with expert advice and guided trials.
Delivery & free in-store collection
We offer free delivery on orders from €60 in mainland France, and we ship throughout Europe and worldwide. Live in Lille or the surrounding area? Free in-store collection at 22 rue de la Clef is the quickest and most economical option. Full details on our shipping page.
