Initio Black Gold Project: the black gold of powerful extraits
Initio's reading of luxury oud
Black Gold Project is the luxury collection of Initio Parfums Privés, maison founded in 2015. Five powerful declensions where precious oud meets contemporary luxury, in the neuro-perfumery signature of the maison. A reading of oud that combines the depth of agarwood with codes of urban luxury — leather, vanilla, opulent ambery — for a contemporary olfactive luxury.
The five creations of Black Gold Project
Black Gold Project brings together Oud for Greatness, Oud for Happiness, High Frequency, Oud for Love and Psychedelic Love — five luxury compositions including the absolute icon of the maison: Oud for Greatness, become an absolute reference of contemporary niche oud.
Oud for Greatness, the contemporary oud icon
Oud for Greatness deserves a special mention: since its release, this perfume has become a contemporary niche oud icon, with its accord of agarwood, lavender, patchouli that has marked a generation. Its trail combines the depth of the great Middle Eastern orientals with the contemporary writing of the urban perfumer — an oud freed from its desert connotations to inscribe itself in the codes of modern luxury. One of the most worn and recognised signatures of contemporary niche.
Who is Black Gold Project for, and when to wear it?
Black Gold Project speaks to lovers of contemporary luxury perfumery, who seek opulent and assumed trails. Creations sit in the oriental, woody, ambery and leather families, and shine particularly in autumn and winter. If you enjoy Black Gold Project, you will also want to explore Xerjoff Oud Stars, the Houbigant Orientale Collection and Stéphane Humbert Lucas 777 — three other luxury oud signatures at Soleil d'Or.
How to choose your Initio fragrance?
Hesitating between Oud for Greatness and Oud for Happiness is natural — niche perfumery is an intimate matter. Our discovery box lets you test at home before committing to a full bottle. For an in-person experience, our boutique at 22 rue de la Clef in Lille (France) welcomes you for a guided trial with our team.
Black Gold Project by Initio at Soleil d'Or, Lille-based perfumery since 1953
At Soleil d'Or, an independent Lille-based perfumery founded in 1953, Apolline and Victorine Maes (fourth generation of the family) and their team welcome you to discover the entire black gold project by initio, with expert guidance and guided trials.
Free shipping & in-store pickup
We offer free shipping over €60 in mainland France, and we ship across Europe and worldwide. Live in Lille or the metropolitan area? Free in-store pickup at 22 rue de la Clef is the fastest and most economical option. Full conditions on our shipping policy page.
