Private Label

Private Label by Jovoy Parfums, an oriental woody eau de parfum, is the absolute reference for the perfect woody: a leathery, smoky signature imprint, highly recognisable, reserved for strong personalities.

Oriental woody

Papyrus absolute, leathery and smoky, opens the composition with a mystical dimension. The heart unfolds a smoky, earthy vetiver, thickened by a tenacious patchouli. In the base, sensual sandalwood, cistus, luminous cedar and birch sign a trail as elegant as it is powerful.

Expert advice

The story is true: a Middle Eastern princess once ordered, in the Jovoy boudoir near Rue de la Paix, a perfume for her son — in the middle of August, labs closed. Cécile Zarokian, then at her beginnings, took the brief and delivered this powerful, uncompromising woody, now an industry reference. For autumn and winter, with unshakeable aplomb. Made in France.

Discover the full Jovoy Parfums collection or our oriental and woody fragrances.

“A true story. One day, a Middle Eastern princess walked into the first Jovoy boutique — at the time a boudoir just off Rue de la Paix — and asked for a perfumer to create a fragrance for her son. It was August in Paris: every perfumer on holiday, the labs closed. Cécile Zarokian, passing through, introduced herself and took the brief with the energy and talent that define her. She delivered a powerful, uncompromising woody — what could have remained a mere ‘private label’ established itself as one of the connoisseurs' favourites and an industry reference.” — François Hénin, artistic director - Cécile Zarokian

Founded in 1923, the Parisian perfume house Jovoy experienced a period of neglect before being relaunched in 2010 by François Hénin, a globetrotter with a passion for exceptional raw materials. Under his leadership, Jovoy has become an essential reference in the world of contemporary niche perfumery, offering a collection of rare and precious fragrances. The iconic boutique, located on Rue de Castiglione in Paris, is distinguished by its atmosphere combining a cabinet of curiosities and an art gallery, offering a unique olfactory experience to lovers of rare perfumes.

Not sure? Check out our Discovery Box!

Make your choice: choose up to 5 samples via the Discovery Box .

Looking for a surprise? Choose our Mystery Box with 5 samples, personalized advice, and a €29 refund in the form of a voucher for the purchase of a product in its original size.

Everything is designed to support you as best as possible!

Order preparation is fast: parcels are usually dropped off at the post office within 24 to 48 business hours after your order (excluding Sundays and public holidays).

Delivery within mainland France (including Corsica) takes 1 to 3 business days.

• Orders under €60: shipping fees from €7.90
• Free shipping on orders over €60
• Returns are possible within 14 days of receipt: refund or exchange in accordance with our return policy.

For more details on delivery times, shipping costs, or return conditions, please refer to our Shipping Policy et Return/Refund Policy pages.