La Mer – Dr. Max Huber's Miracle Broth™ since 1965

La Mer: Dr. Max Huber's Miracle Broth™ since 1965

Dr. Max Huber and the founding of legendary skincare

La Mer is the American house of high-performance skincare born in 1965 in California from the laboratory of Dr. Max Huber, aerospace scientist who, after a serious chemical accident that disfigured his face, devoted twelve years of research to the development of Miracle Broth™, a cosmetic concentrate of fermented sea kelp whose regenerating properties healed his own skin. La Mer has installed itself, since this founding moment, as the reference of American luxury anti-ageing skincare for nearly six decades.

The signature skincare

The La Mer pantheon gathers Crème de la Mer, The Concentrate, The Eye Balm and The Revitalizing Hydrating Serum — emblematic treatments centred on the Miracle Broth™, whose action on skin regeneration is the maison's central scientific argument.

Crème de la Mer, the founding cult

Crème de la Mer deserves a special mention: this rich texture moisturising cream is one of the absolute icons of luxury cosmetics, recognised throughout the world by its blue and white packaging. Its formula based on Miracle Broth™ pushed by Dr. Huber over twelve years of research has crossed the decades to remain an excellence skincare reference. A creation that has become a contemporary cosmetic cultural object.

Who is La Mer for, and how to use it?

La Mer speaks to lovers of luxurious heritage skincare, who appreciate the founding tradition of contemporary American luxury cosmetics. The brand suits mature skin (40+) marked by the visible signs of ageing. If you enjoy La Mer, you will also want to explore Sensai Ultimate, Valmont V-Lift and Natura Bissé — three other excellence skincare signatures at Soleil d'Or.

How to build your La Mer routine?

Hesitating between Crème de la Mer and The Concentrate is natural — building a skincare routine is a personalised journey. For an in-person experience, our boutique at 22 rue de la Clef in Lille (France) welcomes you for a guided diagnosis with our beauty experts, who can recommend the protocol best suited to your skin type and concerns.

the La Mer at Soleil d'Or, Lille-based perfumery since 1953

At Soleil d'Or, an independent Lille-based perfumery founded in 1953, Apolline and Victorine Maes (fourth generation of the family) and their team welcome you to discover the entire the La Mer catalogue, with expert skincare guidance and personalised diagnoses.

Free shipping & in-store pickup

We offer free shipping over €60 in mainland France, and we ship across Europe and worldwide. Live in Lille or the metropolitan area? Free in-store pickup at 22 rue de la Clef is the fastest and most economical option. Full conditions on our shipping policy page.