Serge Lutens – Pioneer of French niche since 2000

Serge Lutens: pioneer of French niche since 2000

The eponymous artist and the founding of the maison

Serge Lutens is the most singular author maison of French niche, founded in 2000 around the figure of Serge Lutens, artist-photographer-filmmaker who marked the 20th century with his image work for Christian Dior, Shiseido, Vogue. With his collaborator perfumer Christopher Sheldrake, Serge Lutens has imposed an unprecedented olfactive universe in haute parfumerie — audacious creations, an aesthetic of pure black, narratives of imagination. The maison opened the way for a generation of French author niche.

The maison's signature scents

The Serge Lutens pantheon brings together Ambre Sultan, Fleurs d'Oranger, Un Bois Vanille, Chergui and Féminité du Bois — a roster of contemporary cult signatures that have placed the maison among the most followed of French niche.

Four collections to explore Serge Lutens

The maison structures its catalogue into four differentiated lines. The Collection Noire is the historic heart (twenty-one signature eaux de parfum). The Gratte-Ciel deepens urban verticality. The Matin Lutens cultivates an epurated daily ritual, and the Rituel de Parfum gathers the maison's iconic ritual selection.

Who is Serge Lutens for, and when to wear it?

Serge Lutens speaks to lovers of contemporary author perfumery, who appreciate audacious writing rooted in a strong artistic universe. The house is unisex. Creations cover all the families — oriental, ambery, woody, floral and gourmand — and shine year-round depending on creation. If you enjoy Serge Lutens, you will also want to explore Maison Crivelli, L'Artisan Parfumeur and Memo Paris — three other French author signatures at Soleil d'Or.

How to choose your Serge Lutens fragrance?

Hesitating between Ambre Sultan and Un Bois Vanille is natural — niche perfumery is an intimate matter. Our discovery box lets you test at home before committing to a full bottle. For an in-person experience, our boutique at 22 rue de la Clef in Lille (France) welcomes you for a guided trial with our team.

Serge Lutens at Soleil d'Or, Lille-based perfumery since 1953

At Soleil d'Or, an independent Lille-based perfumery founded in 1953, Apolline and Victorine Maes (fourth generation of the family) and their team welcome you to discover the entire Serge Lutens catalogue, with expert guidance and guided trials.

Free shipping & in-store pickup

We offer free shipping over €60 in mainland France, and we ship across Europe and worldwide. Live in Lille or the metropolitan area? Free in-store pickup at 22 rue de la Clef is the fastest and most economical option. Full conditions on our shipping policy page.