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New Perfumes – Latest niche creations at Soleil d'Or

New Perfumes gathers the latest arrivals in niche perfumery at Soleil d'Or, Lille-based perfumery: new juices, new maisons and new contemporary extraits. A monthly updated selection that reflects the contemporary niche dynamic.

All niche perfume newcomers

100% authentic products

Company founded in 1953 & official distributor.

Careful shipping

Free delivery from €60.

Purchase with complete peace of mind

Free returns to France.

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New Perfumes: latest niche creations at Soleil d'Or

The contemporary niche dynamic

New Perfumes gathers the latest arrivals in niche perfumery at Soleil d'Or, Lille-based perfumery. The contemporary niche universe is one of the most dynamic of haute parfumerie: each month brings new creations, new maisons, new audacious extraits. Our selection criterion remains the same — editorial excellence and creative singularity. From a young niche house founded in 2024 (Hellenist) to a new annual collection of an established house (Xerjoff, BDK), our novelties reflect the demand of contemporary niche.

Iconic recent signatures at Soleil d'Or

Among the recently joined maisons in the catalogue: Hellenist (founded July 2024), Chambre 52 (founded 2024), Fascent (founded 2023), Solférino Paris and Matière Première. A panorama of the most recent creative scene.

How to discover the new niche perfumes?

Discovering the novelties requires an open and curious editorial filter. Our discovery box allows you to test the new arrivals at home. Our boutique at 22 rue de la Clef in Lille welcomes you for a guided trial of the contemporary niche scene.

New Perfumes selection at Soleil d'Or, Lille-based perfumery since 1953

At Soleil d'Or, an independent Lille-based perfumery founded in 1953, Apolline and Victorine Maes (fourth generation of the family) and their team welcome you to discover our entire selection, with expert guidance and guided trials at 22 rue de la Clef in Lille (France).

Free shipping & in-store pickup

We offer free shipping over €60 in mainland France, and we ship across Europe and worldwide. Live in Lille or the metropolitan area? Free in-store pickup at 22 rue de la Clef is the fastest and most economical option. Full conditions on our shipping policy page.

Questions fréquentes sur les parfums New Perfumes

What are the best niche perfume new arrivals?

The most anticipated arrivals: Matière Première (17 creations — Falcon Leather, Crystal Saffron, Vanilla Powder) · Solférino Paris (11 perfumes journeying through Paris) · Chambre52 (9 creations by Nicolas Dewitte) · Fascent (7 unisex EDPs at €55) · Initio: Lift Me Up and Can't Get Enough · Jeroboam: Your Oudhness. Our discovery box lets you test them.

What is Solférino Paris?

Solférino Paris is a new Parisian perfume house — 11 creations each dedicated to an iconic Paris neighbourhood or moment: Rêverie sur Seine · 10, Solférino · Thé au Palais Royal · Paris Radieux · Folies à Montmartre… Each perfume is an olfactory poem dedicated to the City of Light. The discovery set (10 × 2ml) is the perfect introduction to the house.

Why is Matière Première such a remarkable new arrival?

Aurélien Guichard is the only perfumer in the world to grow his own Rose Centifolia in Grasse using organic farming. Every Matière Première creation is formulated with 85-92% natural materials, vegan and phthalate-free. The natural ingredient is used "in overdose" — the house's founding concept. Falcon Leather (leather) · Crystal Saffron (spicy) · Radical Rose (floral) are the absolute stars. Kering Beauté has been a shareholder since 2024.

What is Chambre52?

Chambre52 was founded in 2024 by Nicolas Dewitte in Paris. Nine highly sophisticated oriental and woody creations in flacons designed by Jules Dinand — the legendary designer behind YSL Opium and Calvin Klein Obsession flacons. Creations like Tobacco Memories, Contre Ta Peau and Soleil Tonka immediately establish Chambre52 as a house to watch very closely.

How to stay informed about upcoming Soleil d'Or new arrivals?

The New Arrivals page is updated continuously as stock comes in. To never miss a release, follow the Parfumerie du Soleil d'Or on social media and subscribe to the newsletter. Among the recent arrivals to discover right now: Matière Première · Solférino Paris · Chambre52 · Fascent. Our discovery box is also refreshed regularly with the finest new arrivals.