Nobile 1942 I Rituali: artisanal Italian olfactory rituals
Nobile 1942's ritual line
The I Rituali collection is the narrative line of Nobile 1942, a family house founded in Rome in 1942 and later relaunched in Florence. A fragrance conceived as a protective daily gesture, patiently distilled and hand-bottled in the Italian artisanal tradition. Italian superstition meets haute parfumerie.
Anti-Malocchio, the ritual against the evil eye
The I Rituali collection is carried by Anti-Malocchio — a fragrance that invokes the ancestral Italian ritual against the evil eye (“il malocchio”). A composition both protective and narrative, turning a popular belief into an olfactory signature.
A perfumery of cultural memory
I Rituali stands out for its deliberate cultural dimension — Nobile 1942 draws on Italian heritage (superstitions, legends, family rituals) to create fragrances that go beyond a purely olfactory reading. An auteur approach that roots the house firmly in Italian tradition.
Who should wear I Rituali, and when?
I Rituali is for lovers of Italian narrative perfumery who enjoy fragrances rich in meaning. The creation belongs to the oriental, amber and woody families. If you like I Rituali, you will also enjoy exploring the Fragranza Suprema (the historic heart of the house), Tiziana Terenzi and Profumum Roma — two other artisanal Italian signatures at Soleil d'Or.
How to choose your Nobile 1942 perfume?
Hesitating between Anti-Malocchio and Perdizione (Fragranza Suprema) is only natural: niche perfumery is a personal affair. Our discovery box lets you try at home before treating yourself to a full bottle. For an in-person experience, our shop at 22 rue de la Clef in Lille (France) welcomes you for a guided trial with our team.
Nobile 1942's I Rituali collection at Soleil d'Or, a Lille perfumery since 1953
At Soleil d'Or, an independent Lille perfumery founded in 1953, Apolline and Victorine Maes (the fourth generation of the family) and their team welcome you to discover the complete I Rituali collection by Nobile 1942, with expert advice and guided trials.
Delivery & free in-store collection
We offer free delivery from €60 in mainland France, and we ship throughout Europe and internationally. Live in Lille or the surrounding area? Free in-store collection at 22 rue de la Clef is the quickest and most economical option. All the details are on our shipping page.
