Since 1996, Profumum Roma has embodied the art of Italian perfumery, merging family heritage and contemporary creativity.

A family history rooted in tradition

The Durante family, originally from Sant'Elena Sannita, a village renowned for its craftsmanship, has always been steeped in olfactory traditions. In 1940, Celestino and Luisa Durante opened a boutique in Rome, laying the foundations of the family business. Their children, Giuseppe, Luciano, Maria and Felice, inherited this passion and, in 1996, founded Profumum Roma to freely express their vision of perfumery.

Iconic olfactory creations

Profumum Roma offers a collection of unique fragrances, each telling a distinct sensory story:

• Salt water:Evoking the sea breezes of Sardinia, this fragrance combines notes of myrtle, cedar and seaweed, offering a sensation of iodized freshness.
• Patchouli: A sophisticated interpretation of patchouli, combining accords of amber and sandalwood for a rich, earthy olfactory experience.
• Sorriso:A fusion of chocolate and bitter orange, this gourmet fragrance recalls the sweetness of childhood memories.
• Arso:Inspired by alpine forests, this fragrance combines notes of balsam pine, resins and incense, evoking the warmth of a winter fireplace.

Each creation is formulated with a high concentration of essential oils, guaranteeing exceptional hold and olfactory evolution over the hours.

A commitment to craftsmanship and authenticity

Profumum Roma favors simple but powerful compositions, using between 8 and 10 fundamental essences, with a predominance given to one of them to faithfully transcribe an atmosphere or a memory.

This minimalist, artisanal approach reflects their commitment to authenticity and quality.

For lovers of exceptional perfumes in Lille, the Parfumerie du Soleil d'Or offers an exclusive selection of Profumum Roma creations. This showcase dedicated to rare fragrances invites you to discover unique compositions, the fruit of family know-how and a passion for olfactory art.

Profumum Roma continues to seduce with its sincere and evocative approach to perfumery, offering creations that transport the senses to timeless Italian landscapes and memories.