Matière Première – Aurélien Guichard cultivates his ingredients in Grasse

Q: Who is Aurélien Guichard?

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Q: What is the "matiere premiere in overdose" concept?

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Q: What is the difference between Matière Première EDPs and Extraits?

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Q: Why did Kering Beauté invest in Matière Première?

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Matière Première is the French house of natural haute parfumerie founded in 2019 in Paris by perfumer Aurélien Guichard, the only nose to date to cultivate his own raw materials in Grasse — Centifolia rose, Damascus rose, jasmine, tuberose. A unique fields-to-flacon agricultural approach in contemporary niche. Discover Vanilla Powder and RADICAL ROSE Extrait at Soleil d'Or, Lille-based perfumery.

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Matière Première: Aurélien Guichard cultivates his ingredients in Grasse

Aurélien Guichard, perfumer-farmer

Matière Première was founded in 2019 in Paris by Aurélien Guichard, around an unprecedented agricultural conviction in contemporary niche: the perfumer must cultivate his own raw materials. The maison operates on Grasse fields where Aurélien Guichard cultivates Centifolia rose, Damascus rose, jasmine, tuberose, in a fields-to-flacon approach unique among contemporary niche perfumers. A creative posture that pushes the maison to a level of control over the matter that no other niche house reaches.

The maison's signature scents

The Matière Première pantheon brings together Vanilla Powder, RADICAL ROSE Extrait, Crystal Saffron, Encens Suave and Falcon Leather — a roster of signatures focused on a precious raw material highlighted with the maison's agricultural rigour.

The fields-to-flacon as creative method

Matière Première cultivates an approach unique in contemporary niche perfumery: the agricultural mastery of raw materials. Where most niche maisons buy their raw materials from external suppliers (Robertet, Mane, Givaudan), Aurélien Guichard cultivates his own. This control allows him a level of creative precision rarely achievable: he chooses the harvest moment, the variety, the extraction. The result: compositions where the matter signs more loudly than ever, in a writing that places quality of cultivation above other criteria.

Who is Matière Première for, and when to wear it?

Matière Première speaks to lovers of contemporary natural perfumery, who appreciate compositions rooted in agricultural mastery of raw materials. The house is unisex. Creations sit in the floral, oriental, vanilla and ambery families. If you enjoy Matière Première, you will also want to explore Goutal Paris (other French floral tradition), Perris Monte Carlo Les Parfums de Grasse and Houbigant Quelques Fleurs — three other Grasse heritage signatures at Soleil d'Or.

How to choose your Matière Première fragrance?

Hesitating between Vanilla Powder and RADICAL ROSE Extrait is natural — niche perfumery is an intimate matter. Our discovery box lets you test at home before committing to a full bottle. For an in-person experience, our boutique at 22 rue de la Clef in Lille (France) welcomes you for a guided trial with our team.

the Matière Première at Soleil d'Or, Lille-based perfumery since 1953

At Soleil d'Or, an independent Lille-based perfumery founded in 1953, Apolline and Victorine Maes (fourth generation of the family) and their team welcome you to discover the entire the Matière Première catalogue, with expert guidance and guided trials.

Free shipping & in-store pickup

We offer free shipping over €60 in mainland France, and we ship across Europe and worldwide. Live in Lille or the metropolitan area? Free in-store pickup at 22 rue de la Clef is the fastest and most economical option. Full conditions on our shipping policy page.

Frequently asked questions about Matière Première perfumes

Who is Aurélien Guichard?

Aurélien Guichard is the founding perfumer of Matière Première. His absolute singularity: he is the only perfumer in the world to grow his own ingredients — Rose Centifolia, Tuberose and Lavandin in organic farming in Grasse. Every morning, roses are harvested following an ancestral family tradition. His vision: "Nature in my fields in Grasse inspires me, but also my daily life in Paris, the people I encounter, what I see during my travels. I seek to create perfumes of today."

What is the "matiere premiere in overdose" concept?

Every Matière Première perfume is built around a single central natural ingredient, used in overdose. The formula is short and legible: few components, all the purest possible. "My goal is to transform an ingredient into a perfume." — Aurélien Guichard. Result: an immediate, vibrant, lasting trail — "an addictive comfort". Formulas contain between 85% and 92% natural ingredients, are vegan, phthalate and dye-free.

What is the difference between Matière Première EDPs and Extraits?

The Eaux de Parfum form the core collection — short formula centred on the main ingredient in overdose. The Extraits de Parfum are more concentrated and textured: Aurélien Guichard adds a guest ingredient that brings a new facet to the central note. For example, Santal Austral Extrait enriches the sandalwood with cardamom. Encens Suave Extrait amplifies the incense with an even deeper accord.

What is the best Matière Première perfume to start with?

Vanilla Powder is the most accessible and addictive best-seller — pure, soft, enveloping vanilla. Radical Rose is the house icon — Grasse rose absolute floral of rare intensity. Parisian Musc is the most urban and universal — ambrette seed musky. Crystal Saffron is for lovers of intense spice. Our discovery box lets you test your selection.

Why did Kering Beauté invest in Matière Première?

Kering Beauté — the beauty arm of luxury group Kering (Gucci, Saint Laurent, Bottega Veneta…) — took a minority stake in Matière Première in 2024. A powerful signal: Matière Première is recognised as one of the world's most promising niche perfumery houses, driven by a unique model (farmer-perfumer in Grasse), irreproachable quality (85-92% natural, vegan) and strong international distribution growth. The Paris flagship at 306 rue Saint-Honoré is designed by the architects behind Acne Studios and Alaïa.