Creed Perfume – Royal Heritage & Olfactory Excellence

Creed: 260 years of haute parfumerie since 1760

A house founded in London before the French Revolution

Creed is the oldest privately-owned perfume house still in operation, founded in 1760 in London by James Henry Creed, tailor to King George III. The house went on to serve the court of Napoleon III, Empress Eugénie, Queen Victoria, Winston Churchill and Cary Grant — becoming the scented signature of European aristocracy. Today led by the eighth generation of the Creed family, it remains one of the last houses to compose its perfumes by hand using natural raw materials.

The signature scents of the London house

The Creed pantheon includes Aventus, Silver Mountain Water, Royal Oud, Green Irish Tweed, Bois Du Portugal and Aventus Cologne — all signatures that have established the house among niche enthusiasts.

A living tradition of perfumery

For 260 years, Creed has cultivated a unique signature in perfumery: hand composition, generous use of natural materials (Bulgarian rose, Grasse jasmine, Arabian oud), and a palette as much for men as for women. Today, more than forty creations make up the catalogue, including Aventus exclusives (Cologne, Elixir, Absolu) that make the brand one of the most collected in the world.

Who is Creed for, and when?

Creed is for lovers of timeless classics, who seek an assertive trail without extravagance. The house signs both iconic men's perfumes and refined women's creations. The citrus creations shine in the shoulder seasons, while the fruity, smoky and woody perfumes hold up year-round. If you enjoy Creed, you'll also want to explore Parfums de Marly, Houbigant and Lalique — three other historic signatures at Soleil d'Or.

How to choose your Creed perfume

Hesitating between Aventus and Silver Mountain Water is normal — niche perfumery is an intimate matter. Our discovery box lets you try at home before committing to a full bottle. For a hands-on experience, our boutique at 22 rue de la Clef in Lille (France) welcomes you for a guided trial with our team.

Creed at Soleil d'Or, a Lille perfumery since 1953

At Soleil d'Or, an independent Lille perfumery founded in 1953, Apolline and Victorine Maes — the family's fourth generation — and their team welcome you to discover the full Creed catalogue, with expert advice and guided trials.

Shipping & free in-store pickup

We offer free shipping from €60 within mainland France and ship across Europe and worldwide. Based in Lille or the surrounding area? Free in-store pickup at 22 rue de la Clef is the fastest and most cost-effective option. Full conditions on our shipping page.