INSULO

JEROBOAM : THE STORY

In the beginning was ORIGINO. A base created around a cocktail of musks, invented by the independent perfumer Vanina Muracciole.

The "ball of musks" concentrated in perfume extract, is the very origin for François Hénin (Jovoy perfumes and stores), of creation of whole new olfactory universe : "what should be only a work of olfactory exploration, a game between Vanina and me, a perfume base, will be the main thread of a full-fledged brand." Very quickly, the pieces of the puzzle fell into place, first, like a game, in the form of advertising slogans. 

GREAT PERFUMES DON'T NEED BIG BOTTLES 

A 30 ml bottle referring to the 3 liter bottles : Jeroboams ? These are the kind of contrasts that amuse François. ORIGINO and the other perfumes in the collection are so intense and singular that they needed a bottle that would fit the project. The name came naturally. Like an obvious choice.

PERFUME IS A WEAPON FOR THOSE WHO KNOW HOW TO USE IT

François Hénin wanted to create perfumes in their purest expression. The extract has something noble, it is cut for devasting scents. It is therefore the ideal concentration for those strong, teasing and provocative personalities who are aware that perfume is a weapon.

PERFUME EXTRACTS FOR URBAN NOMADS

Insofar as the vast majority of today's perfumes have musky bottoms, Origino, and the Jeroboam brand, are destined for a universal destiny. It is therefore natural that the idea of using with the aim of creating a universal language, was imposed to name the perfumes  JEROBOAM. 

If the bottle is an ideal accessory of the daily life of the urban nomads that we have become, the perfumes are a LINGUO INTERNACIA (International language) in the art of the seduction and remind us that sometimes, they are more effective than a long speech. 

Everything made sense, Jeroboam was born.