DISCOVER
OUR HISTORY
Since 1953
Le Soleil d'Or is a historic jewel, offering exclusive perfume brands with rare fragrances made from noble raw materials to suit every taste. This exceptional place also offers an exquisite selection of skincare and cosmetics products, focusing mainly on anti-aging solutions and body wellness rituals. Today, the fourth generation, embodied by Victorine and Apolline Maes, guides the destiny of this family business, perpetuating a tradition of excellence and innovation.
THE FIRST STEPS IN A
FRAGRANT EPIC
The story begins in 1953 with the acquisition of the "Parfumerie Hurez", renamed "Soleil d'Or" on Lille's Grand Place by Jeanne MUYLLAERT, great-grandmother of Victorine and Apolline. The decisive influence continues with Jeanne's children, Suzanne Maes Muyllaert, grandmother of Victorine and Apolline, alongside her brother Pierre Muyllaert. Jeanne, Pierre and Suzanne, thanks to their passion and commitment, have been key players in the evolution of this profession. Over the years, the Soleil d'Or has become a benchmark, recognized throughout France, and a must for all brands wishing to establish themselves on the market.
CHANGES IN THE FACE OF
MARKET EVOLUTION
With the arrival of the big brands and the industrialization of perfumery, Soleil d'Or moved towards more confidential brands, more creative in terms of perfumes and more advanced in cosmetology, thanks to Hubert Maes, who took up the torch while remaining faithful to the values of our fine brand. Hubert Maes, the third generation, has established Soleil d'Or as a benchmark in niche perfumery.
Niche perfumery is a particular segment of the perfume industry that focuses on the creation of high-end, exclusive fragrances. Unlike more mainstream, commercial fragrances, niche perfumes are often considered unique and creative works of olfactory art.
What sets niche perfumery apart is its more artisanal approach and its constant quest for innovation and originality. Niche perfume houses are often small, independent enterprises run by passionate perfumers, talented noses and experienced fragrance designers.
These fragrances are often complex and sophisticated, using high-quality ingredients sourced from around the world. Niche perfume houses pay particular attention to the quality of the raw materials used and their concentrations. The final important aspect is limited distribution. These fragrances are generally not as widely available as commercial perfumes. They can be found in perfumeries such as ours, or in concept stores.
FROM PERFUMERY TO
PERFUMER
During this period, Hubert developed an olfactory gift that has made him a self-taught composer of talent with his four scents, evocative of women's silhouettes from his imagination.
Histoire d’un rêve :
Dreamlike, evocative of the Roaring Twenties
Histoire charnelle :
More liberated, more gourmand, more sensual
Délicieuse histoire :
A look back at adolescence, the memory of childhood, inspired by her daughters Victorine and Apolline
Milles et une histoire :
More refined, the sophisticated woman imposing by her aura of character.
FAMILY TRADITION PERPETUATED
At the helm of the family business, Victorine and Apolline passionately oversee the modernization and continuity of this adventure, with premises that have shrunk over time, but which remains a captivating journey into the world of scents. Driven by a relentless quest for innovative brands in both the olfactory and cosmetic worlds, they form a duo with many projects in the pipeline.
