American fashion icon Geoffrey Beene made his mark on the world of perfumery with "Grey Flannel", launched in 1976. This bold fragrance combines floral and woody notes, a rare and timeless combination. Designed for the modern man, the fragrance embodies the understated elegance that defines the house. With its bottle dressed in gray flannel, "Grey Flannel" is an ode to sophisticated simplicity. Discover this iconic creation, a true classic of men's perfumery.
Founded in 1962 by designer Geoffrey Beene, the eponymous house is a reference in the world of fashion and perfumery. Known for his clean lines and sophisticated style, Geoffrey Beene revolutionized American fashion with a minimalist and refined approach. In 1976, he transposed this vision into the world of perfumery with the creation of"Grey Flannel", a masculine fragrance that has become iconic.
Grey Flannel: the marriage of simplicity and audacity
"Grey Flannel" stands out as an olfactory revolution thanks to its bold composition. Contrary to the masculine standards of its time, this perfume harmoniously blends delicate floral notes with woody and musky accords. The result? An elegant and unique fragrance, designed for the man who dares to be different. Its bottle covered in gray flannel is a nod to the designer's textile universe and perfectly reflects the sober and refined aesthetic of the house.
A unique composition
Top notes: fresh, plant-based accords that seduce from the very first moment.
Heart notes: flowers like violet, iris and geranium, for a character that is both soft and assertive.
Base notes: precious woods and musks which bring depth and sensuality.
This perfect blend of elements contrasts with traditional masculine fragrances, making "Grey Flannel" a timeless classic.
An indelible legacy
Geoffrey Beene, through "Grey Flannel", captured the spirit of his time while anticipating modern tastes. This fragrance is the reflection of a fashion where simplicity and sophistication meet, always remaining faithful to the discreet elegance that characterizes the house.
Where to discover Grey Flannel
Available in exceptional locations such as thePerfumery of the Golden Sun in Lille, "Grey Flannel" is much more than a perfume: it is an olfactory signature that spans generations. Dive into the Geoffrey Beene universe and discover a creation that embodies the very essence of high-end men's perfumery.
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